Yes, you can work like a horse, make all kinds of big plans, stay up late and get up early. But if your head isn’t in the right place, you’ll never get ahead. It’s really that simple.
A second job? Forget about it. Unless that second job is digging gold bricks out of the ground, you’ll never get ahead. Lack of sleep, lack of a life, an abundance of stress, poor eating – the last thing you need is a second job.
And you know it. It’s why you’ve got your own online business or you’re starting one. So is mindset even important? Shouldn’t you be concentrating exclusively on the mechanics of your business?
The fact is this: Without the proper mindset, the mechanics really won’t amount to much. If you don’t believe you can do something then the odds of you actually accomplishing it are slim. And if you do momentarily succeed, your own self-sabotage will reverse that victory in a hurry.
Here then are 5 money mindset hacks you MUST have to permanently increase your income in a dramatic, gratifying fashion:
Believe in yourself and your abilities.
To say this is key is an understatement. If you don’t believe in yourself, you will actively find ways to fail, whether you realize you’re doing it or not.
We all deal with being vulnerable, feeling uncertain and fearing failure. But you’ve got to trust that by moving forward despite these feelings, you’ll figure it out. It’s a matter of stacking small victories one on top of the other. Each victory should give you some small boost in confidence that you can use to earn the next victory, and so forth.
This is why having a big hairy goal often doesn’t work – you don’t believe you can accomplish it because you’ve never done anything like it before. But if you break that big hairy goal down into tiny simple goals, and then accomplish them one by one, soon you will believe that yes, you truly can do anything you set your mind to.
Lose your money blocks.
If you’re perpetually short of money, you’ve likely been programmed to have a negative relationship with it. During your childhood you heard things like, “Rich people are crooks,” and “Money is the root of all evil.”
Two things you can do to lose your money blocks are…
Reprogram yourself. The subconscious believes whatever it hears over and over again. To reprogram your subconscious takes work, but it’s worth it. When you think, “I have to work hard to make money,” correct yourself with a statement such as, “It is so easy and fun to earn money.” Choose 2 or 3 positive affirmations and turn them into mantras that you say to yourself throughout your day and as you fall asleep.
Find friends who are good at making money. Connect with others who are on the same entrepreneurial path you’re on. Talking to, relating to and being around people who easily make money will help you to see it’s alright for you to make money as well.
Declutter your life.
This one is simple – if you have a lot of useless stuff lying around your office, your home and your car, you don’t have room for the abundance you’re seeking. You don’t have room to grow. Money loves speed, clarity and clear space. It hates clutter. Get rid of everything in your life that serves no purpose and organize the rest.
Be ever so grateful.
Let go of resentments. Forgive positively everybody of everything, with no exceptions. Holding resentments only hurts yourself – it doesn’t hurt the person you refuse to forgive. And be grateful for everything you have in your life, as well as those things about to come into your life.
Forgive yourself for your financial past.
The person you most need to forgive is yourself. And you might have to do it over and over again. Forgiveness is a funny thing – today you forgive yourself, tomorrow you’re berating yourself again for the less-than-wise decisions you made.
Any time you find yourself beating yourself up, forgive yourself. You did the best you could at the time. Remind yourself that the past can never be undone, and you can’t live there, either. But you do have today, so make it count.
Now, most readers will nod their heads at what they just read and forget about it. But a few – perhaps you – will take this advice to heart and begin making the changes necessary to realize your financial goals.
For you, this could be the start of a whole new financial life – one of abundance.
If you’re like many online marketers, you might think the key to success is having a huge list of subscribers and tons of customers. And of course, both of these things are good…
But if each customer only buys from you one time, then much of your time, energy and resources will be spent on forever finding and selling new customers.
If, however, you can increase how often each customer buys from you, then you can make more sales while doing far less prospecting.
For example, imagine if each customer buys from you 6 or 8 times instead of once. And imagine if you only have to sell them once for this to happen…
… you can begin to see the power of subscription payments.
And it gets even better…
– Because your average customer value is higher, you can actually afford to ‘buy’ new customers through targeted and tested ad campaigns. This literally takes the ceiling off of your income.
– People who buy from you on a subscription basis are much more likely to buy other products from you as well.
– You can spend far less time hunting for new customers, and more time cultivating the customers you already have.
– You continue to get paid until the customer does something to stop these payments. It takes effort on their part to overcome their own inertia and figure out how to unsubscribe. Often it’s easier for them to put it off, sometimes for months and even years.
– If the service or product you’re selling brings a tremendous amount of value, they’re not going to want to cancel. Ever.
– You have an excellent idea from month to month of what your income will be. You’ve got financial stability. You can plan ahead.
Continuity products can be clubs, memberships, subscriptions, software and so forth. It’s a product or service that the customer subscribes to, usually on a monthly basis.
As an affiliate, you receive a percentage of the sale each month as the customer renews. As a continuity product owner, you receive payments as long as the customer stays subscribed. You receive full payments if you made the initial sale and partial payments if your affiliate made the initial sale.
Some of the best continuity programs for affiliates involve a service or subscription that is a valuable part of the customer’s business. For example, if someone is making money with their list, they’re not going to give up their autoresponder. Some marketers make ongoing 4 and 5 figure payments each month from just one of these continuity programs, such as Aweber.
Other marketers start their own continuity program and find financial security within months and sometimes even just weeks.
A huge weight is taken off your shoulders when you KNOW that next month “X” number of dollars will be coming in, even if you don’t sell anything new. And you can use that money not only to live on, but also to reinvest into your business such as advertising to drive more customers onto your lists, where you guide them into more continuity in your quest to help them and accelerate your early retirement.
What I’m about to say goes against almost every self-help book out there. It goes against what you’ve been told time and time again. It might even go against your moral code…
Then again, if you want to be rich, you might want to consider where your ‘moral code’ came from. The advice everyone loves to trot out and display to anyone who will listen is, “Do what you love, the money will follow.”
Hmmm…
What if you love writing poetry? Or gardening? Or making baskets? What if you love crochet? Or cats? Or hiking? Yes, you can make money in all of these niches.
But… how much?
Making money and getting rich are two entirely different things.
Making money is getting the bills paid and maybe being able to scrimp enough together to take an annual vacation.
Getting rich is, well, getting RICH. Whatever that means to you – a 6 figure income, 7 figures in the bank, 8 figures in investments and real estate – you decide.
But guaranteed, you’re not going to attain any of those levels of wealth if you’re focused on the crochet niche.
(Do you even know what crochet is? It’s taking a hook and some yarn and making a sweater, scarf, etc. Enjoyable and relaxing, yes. Profitable, NO.)
Okay, so if the key to getting rich is to follow the money and not the passion, what exactly does that mean? It means you go where the money is. You find something that is highly profitable and focus on making those profits.
You don’t strive to be the best blogger or the best website builder or the best social media maven. You focus solely on where the money is and you do whatever it takes to make that money. (Staying 100% legal.)
We’re talking about a mind shift here – a different way of viewing your business.
If your focus is to be the best life coach, then you are a coach. But if your focus is to have the most profitable coaching business possible, then you are an entrepreneur. And as an entrepreneur, you’re going to quickly realize you need to hire others to be the coaches while you find the clients. Then you’ll put systems in place to get the clients while you focus on scaling, and so forth.
Notice that you are not a coach, you’re an entrepreneur. You’re not working IN your business, you’re working ON your business. I know this difference might seem slight to the uninitiated. But if you look at anyone who has built a business to 7 figures or more, you will see that they set aside passions and followed the money.
They’re not experts at the products and services their business delivers. They hire or outsource experts for that. They are experts at making their businesses big and profitable. That’s entrepreneurship.
And what about those who go even further, building one successful business after another? They’re focused on something even beyond money.
Walter White, from the television show Breaking Bad, sums it up like this when talking to his partner Jessie…
“You asked me if I was in the meth business or the money business. Neither. I’m in the empire business.”
But that’s a step beyond.
For right now, if you want to become rich, focus on where the money is and how best to deliver the stellar products or services that will bring that money to you by the truckloads.
And by the way, if you’re really, really passionate about crochet, or poetry, or gardening… you can do as much of it as you want once you build your wealth building business (or empire) and then sell it for megabucks.
A lot of people think that to be a coach or consultant, you must have built a few million dollar businesses and have a ton of experience under your belt. Not true.
To sell coaching services, you have to be really good at ONE thing. Just one.
It’s up to you what that one thing is.
Maybe you have a unique traffic system. Or you’re really good at guest blog posting. Or you can make videos that set people’s hair on fire.
Whatever your one thing is, if you’re good at it, there are people out there that want you to show them what you know. And they don’t just want a 20 page pdf or even a set of videos.
They want one-on-one HELP.
And that’s where you come in.
True, in the beginning you might charge lower prices for your coaching.
But as soon as you can show you get results not just for yourself, but also for others, it’s time to raise your fees.
And don’t even let anyone tell you that you can’t coach. Don’t even let you tell you that.
People need your help. It’s selfish not to offer it.
It is a win/win for both you and your new clients to get them off to a fast start. Leverage your knowledge to help others, grow your business and create a new income stream through coaching.
One of the things we hear all the time is that we need to ‘avoid shiny object syndrome’ and focus on what we’re doing. And they’re absolutely right. Nothing beats focus and work for getting something done. That said, I’m going to make a case for the fad bandwagon – but not the case you might expect.
First, what do I mean by a fad or trend?
Simple – every time a new social media platform becomes popular, or a new marketing technique is the latest rage, it becomes a marketing fad. Everybody is talking about it. Some people are doing it. And a few people are profiting from it like crazy. These are the marketers who are creating and selling the products to feed the ‘fad frenzy.’ And they are making a killing.
The fact is, you can do the same if you choose to, without sacrificing your focus on your main objectives. Here’s how:
Keep an eye out for the next up and coming trend. When you see it, decide if you want to try it. Not in a super-serious, set-everything-else-aside way, but simply as something you do for fun to see if it works. If it interests you, then play around with it. See if you can make it work, and if so, how well.
Frankly just about every one of the latest greatest marketing techniques does indeed work. It’s just a question of do they offer a high enough return for the time and effort involved. If you’re short on time, outsource the experiment and have someone do it for you. Keep close tabs on the steps involved and the results achieved.
If you have success, record it on video or write it up in a pdf with screenshots. And sell it as a product.
That’s right – I’m going to tell you what a lot of big marketers already know but frankly don’t talk about – give the people what they want.
These products on the latest greatest marketing techniques sell like hotcakes. For example, a while ago there was hardly a TikTok marketing course to be seen. Now they’re everywhere. And the people who produced these courses are making bank.
Now to be clear: Do not offer something that you haven’t proven works. This is not a method to scam people – this is a method to give them what they want. If the technique doesn’t do what it says it will do, don’t make the product. Be 100% honest. And have fun.
Experimenting with new marketing techniques can be a blast. And now and then you’ll run across a new system or technique that you want to add to your own marketing arsenal on a permanent basis. Think of this testing of marketing techniques as a hobby that can pay off handsomely.
It’s a win-win-win because:
– You make a new product with proven results that sells like hotcakes.
– Customers get to buy exactly what they want, and you can feel good about selling it to them because you KNOW for a fact it works (you tried it!).
– And sometimes you learn a very valuable new skill for your own business.
So yes, if you’re interested and if it won’t interfere with your main business, by all means jump on the next new shiny object and see where it takes you!
I can’t stress the importance of what I’m about to tell you enough. If you look at entrepreneurs who have made fortunes – I mean SERIOUS wealth – in almost every case the money came not from inside the business, but from SELLING the business.
You’ve heard numerous news stories of internet companies selling just 1-3 years after their initial start-up. And the businesses you hear about sell for 7, 8 and even 9 figures.
If this sounds out of reach right now, picture this scenario: You start a business today, and in 6 months to 2 years you sell it for 6 figures. Would that make a great payday for you?
Now you might be thinking that selling your business is something you don’t need to worry about until long after you start it. Not so.
If you are starting a business right now, you should also be considering your exit strategy. After all, you could get bored with what you’re doing and want out. Or maybe you need quick cash. Or you decide to go in an entirely different direction. So you decide to sell your business.
If you’ve laid the groundwork, you should be able to sell quite quickly and for a very good price.
Here’s what you need to know:
– Don’t think of it as flipping a website. Think of it as selling a BUSINESS. That’s because buyers don’t want a website. They can build their own website cheap enough.
What they do want is a ready to go, money-generating cash-cow business, so make your plans accordingly.
– Make your business transferable from Day 1. Every product should be its own entity – after all, a single product can actually be an entire business.
Give it a website of its own, its own list, its own customer base, its own affiliate program and affiliate list, etc.
– Don’t brand it exclusively with your name. It’s fine to attach your name to your XYZ product, but don’t call it “yournameproduct.”
In other words, “Bob Smith’s Traffic Gorilla Mania Course” is fine. “Bob Smith’s traffic course” is not. In the first case, the product is Traffic Gorilla Mania, a name that anyone can sell. In the second case, the product is Bob Smith’s Traffic, a product forever branded as belonging to Bob Smith.
Imagine you’re Bob Smith, and you sell your traffic course business to someone else. That person then sells the course. Who do people ask for help? You. After all, your name is on the course.
Then let’s say the buyer alters the course and now it stinks. Who will people blame? You. Now you see why your name needs to be completely separate from the product name.
Yes, it’s a bit strange to think about your exit strategy when you’re just starting a business. But when it comes time to sell, you’ll be glad you did.
One more thing – what if you have a partner?
Write into your agreement what will happen if you sell. Just look at the possibilities and agree on how it will play out if one of you wants to sell to the other, or if you both want to sell to a third party.
You can make a good amount of money by making each of your businesses as stand-alone as possible, and then selling them when the time is right. In fact, selling your business can potentially earn you more than you made running the business.
So plan ahead, and make sure you are building your business-selling exit strategy directly into your business itself!
When I got started in online marketing, I was lucky. Someone told me exactly what to do, and I didn’t know any better than to follow his instructions to the letter. I looked at it this way – the guy was a self-made millionaire. I was broke. So what was I going to do – take what he told me and ‘fix’ it?
Somehow make it better? Improve upon it? There’s an old expression: If it isn’t broken, don’t fix it. I took his instructions as gospel and did what he said. Soon I was making so much money, I was frankly astounded.
The biggest mistake I see new marketers making is they try to innovate. They have a better idea. A better system. A better method. And they almost always fail.
Look, there is a place for innovation once you know what you’re doing…
… But not when you’re first getting started.
Imagine you’re teaching someone to drive, and they get a great idea: ‘Why not just beep the horn when they’re about to hit someone? This way that person can get out of the way, and they never need to step on the brakes.’
See how crazy that is?
But it’s exactly how new marketers tend to think: “Forget the old ways, I’ve thought of a better way no one has ever thought of before.”
Uh-huh.
Instead, if you want to meet success quickly in this business, take a system that is already working and copy it.
Yes, that’s right – I’m advocating that you flat out copy what’s already working.
Are you in the diet niche? Then do this: Purchase the top 5 or 10 diet information products. Pay close attention to every step of the funnel. Take screenshots and notes. Pour through the products and see what’s good about them and what’s missing.
Then create your own product based on what you’ve learned, and set up a sales funnel based on the funnels you went through. Do this and I almost guarantee you’ll have a good selling product.
Online marketing isn’t hard if you’ll simply do what’s already working. But being human, we tend to think we can do better. Or we think we should do better and that it’s not right to copy systems that others are using.
But all industries are built upon the knowledge of those who went before – even those that innovate like crazy.
I’ll give you an example: It’s July 2003 and you’ve just co-founded Tesla Motors with the intention of building cars.
Are you going to start from scratch, with zero knowledge of cars and engines and how they run?…
… or are you going to take all of the knowledge accumulated over the last century and a half of car making, and then BUILD UPON this knowledge to create your own cars?
See?
Even companies like Tesla don’t reinvent the wheel – they make it better AFTER they’ve learned everything they can about what’s working now.
When you’re just starting out, find a system you like that you know is working, and then copy it. Once you’ve got it working, then and only then do you start innovating.
There are lots of great ideas here so please pay close attention… Let’s say you write an email to promote a product. Your email is basically a review of the product, and with it you make lots of sales. Now you’re done, right? Not even close.
Take that very same email and repurpose it into a review. Post the review on your blog under “reviews” and optimize it for SEO. Don’t panic – you’re basically optimizing for just a couple of key phrases like “XYZ Product Review.” Done right, you’ll get steady free traffic to your reviews, and sales, too.
Capture the email addresses of these additional visitors when possible and of course capture your buyer’s emails addresses so you can sell them more stuff.
Now think about what you just did – you wrote one email, made some sales, put the email on your site, made more sales and got more people on your list. Not bad.
But we’re just getting started.
Let’s say you write a 35 page report on traffic strategies. You sell the report for $10, and you make lots of sales. It’s a good start. But you are leaving SO MUCH money on the table.
Here’s what you can do…
At the end of your report (which is a really great report, btw) offer the reader personal one-on-one coaching tailored to them, based on the report, and charge a whole lot more than $10. A LOT more.
And don’t panic. You already have the information you need – it’s in the report you wrote. All you’ll be doing is working with this client on-on-one to tailor a solution for their business. “Let’s do A, then B, then C.” You’re simply acting as a coach or consultant. They’re getting the result they want and you’re getting a nice 3 or 4 figure fee.
But we’re not done yet.
Take the content from your report and make a video course. Put the course on ClickBank and pull in more sales. Setup an affiliate program while you’re at it (super easy to do with ClickBank), and the sales will continue to flow without any additional effort on your part.
Now take the content from your report and create a webinar with it. At the end, offer your personal coaching service. Or an upsell. Or whatever you want that fits.
Are you getting the point?
These are just a few examples of how you can repurpose your best content to earn yourself 10 times more money. You don’t necessarily need more content. You just need to use the content you do create wisely, and repurpose whenever possible to reach more people and create more customers for your business.
If you’re not doing it, you’ve certainly heard of it – segmenting your email list is based on things like when and where readers subscribed, products they’ve bought, geographical location and so forth. Should you be doing it? Absolutely! Segmenting your list is a great way to increase response rates and grow your profits.
It’s not just the segmenting you’ve got to think about, but also moving people from one list to another.
Example: Jane subscribes to get your free traffic report. A month later she buys your traffic product. But the week after that she also buys your video creation product, and the week after that she buys an affiliate product you recommended on product creation.
So what do you do – move her to a new list every time she buys? Keep her on more than one list? Get frustrated and decided to keep everyone on the same list?
List segmentation might seem complicated and messy, so let’s talk about why you would even bother with it in the first place. Then we’ll cover how to go about it, what you need to think about, and ways to make it pay off handsomely for you.
Why Segment Your List?
According to DMA, 77% of email marketing return on investment came from targeted, segmented campaigns. Segmented email campaigns produce, on average, 30% more opens and 50% more click-thru’s compared to untargeted email campaigns. That alone might convince you to start segmenting your lists.
Let’s say you have 1000 people on your list. 300 of those people purchased an exercise guide on using stretch bands. The other 700 didn’t buy the guide.
If you send an email to the 300 offering them a discount on the exercise stretch bands to go with the book they purchased, you’ll likely get a good response. And if you send an email to the 700 offering a discount on a package deal of the book and the bands, you’ll likely get a good response.
But if you sent an email to both lists with a more generic offer, your response rate would go down. You can see how segmenting your list can work to your advantage.
Here’s how you might think of list segmentation: Pulling out portions of your list who are the most likely to respond to certain offers, and then giving them those offers. For example, you might have a list of 10,000 people who are interested in online marketing. But certain people on that list are especially interested in video marketing, while others aren’t. Some are interested in email marketing, while others aren’t. And some are interested in affiliate marketing, while others aren’t.
If you can segment your list to send the right offers to the right people, your response will go through the roof.
“But can’t I just send all the offers to all my subscribers?”
You can, but it’s counter-productive for several reasons:
First, readers are less likely to open any of your emails if they aren’t tailored to their interests. If you’re sending every offer under the sun, they’re going to realize that most of your emails don’t contain anything relevant to them. They won’t open all of your emails just to find the few that do pertain to them.
Second, the math is terrible if you send everyone the same offer. Imagine you have subscribers with 5 different interests. You could send out 5 different emails on the same day, each tailored to their specific interest, and get sales on 5 different products. But if you sent out the same email to all of them, then 4 out of 5 will have no interest and won’t buy anything.
Third, if you don’t segment then you’ll inevitably send out offers to people who already purchased that product. And that’s bad.
Imagine you’re the list subscriber. You buy product X, and a few days later you get an email suggesting you go buy the product you just bought. Now you’re thinking this marketer is an idiot.
Or maybe after you buy the product, the price goes down. Now you’re steamed. You paid $99 last week, and now you get an email saying the product is on special for $79. Grrrrr.
Sure, you write and ask for a $20 refund and you probably get it. But what happens from here on out? You don’t buy anything because you figure a better offer will be coming next week.
One more scenario – you buy a product and forget about it. Then later you get an offer for that product, buy it and… Oops! You realize you’ve just been snookered into buying the same product twice. Sure, you get a refund on the second one, but how do you feel about the seller? Not too great.
The list of reasons to segment go on, but let’s talk about…
How to segment your lists
In a word – autoresponders. Your list management service (autoresponder) holds the keys to segmenting. You can create tags, so that when a subscriber takes a particular action, they get tagged. For example, when they buy product X, they are tagged so they no longer receive emails promoting product X.
You can create automations, so when someone buys product X, they get moved into the buyer’s sequence. This is yet another reason to list segment – you can send a series of emails to product buyers that makes sure they get the most out of that product, thereby reducing refunds.
You can create separate sequences for each product you promote, moving your readers from one sequence to the next based upon their actions and preferences. Plus you can create separate sequences based on preferences, what lead magnet they signed up to receive and so forth. With the technology available in services such as Aweber and Ontraport, you’re only limited by your imagination and the desires of your readers.
Get creative in segmenting
Sometimes you’ll need to get creative, such as offering a bonus package that they need to enter their email address to receive. This will give you a list of buyers to a particular affiliate product you’ve promoted.
Use opt-in forms that offer bonuses, freebies, guarantees, support and anything else you can think of to get readers and product buyers to subscribe to segmented lists.
Always be thinking – how can I segment my list so I get them the information and offers they want to receive?
What can you segment?
This is where it gets fun, challenging and even exciting.
There are so many ways to segment your lists, and there are no hard and fast rules on this. Really you need to decide what is best for you, your list and your niche.
Here’s some ways to segment your lists…
Purchaser or non-purchaser – have they made a purchase? How long ago? If it’s been a long time, you’ll want to give them a great offer to get them buying from you again. If they purchased recently, you might want to reward them somehow to keep them active.
How active – have they clicked a link in your emails in the past month? Generally you want to make more generous offers to the least active subscribers, to get them interacting and purchasing again.
Customer value – did they purchase a $10 product? $100 product? How much they’ve spent with you can determine what offers you send them. Be sure to speak to your best customers in a way that shows how important they are to you.
Geographical location – depending on your niche, this can be a terrific way to speak to people using their local lingo, customs and so forth to better relate to them and push more emotional buttons.
A good example would be sending out special emails to the U.S. for things like Thanksgiving and Fourth of July, or Boxing Day in the U.K or Anzac Day in Australia and New Zealand.
Area of interest – even if you build your list with a somewhat generic lead magnet, you can still segment your list based on interests. You can do this by making an offer – free or paid – and then segmenting those who click the link.
For example, your lead magnet is online marketing (very generic) and then you make offers to your main list for a free video on traffic generation, a report on making money with blogging, and a paid offer for a product creation course. Now you’ve got 3 separate list segments that are niched down.
Content format – some prefer written content such as blog posts and pdf’s. Others prefer podcasts, or video, or webinars. If you know how certain segments of your list prefer to consume their content, you can tailor future offerings accordingly.
Stages in the Sales Cycle – giving new subscribers an introductory email series is a great idea. This introduces them to you and your business and gets them excited for more. Then you might even give them a choice of what they would like to receive next.
This barely scratches the surface of different ways to segment your lists, but you get the idea.
Segmenting tips, ideas and monetization…
Making the same offer to your entire list? Segment anyway. Let’s say you’re promoting a course on traffic generation strategies to your entire online marketing list, which is segmented into 3 parts as follows:
– People interested in video marketing – People interested in blogging – People interested in Amazon affiliate sites
Of course you could send out the same email to everyone, but why would you?
Instead, talk about using videos to generate traffic to your video list. For your blogging list, talk about driving more traffic to blogs. And for your Amazon affiliate list, talk about driving traffic to Amazon affiliate sites.
Remember to tailor the subject lines to each segmented niche as well. You might be shocked at the improvement in your open rates, clicks and sales.
Send new subscribers your old offers.
Let’s say you launched a new product 60 days ago. Everyone on your list at that time received several emails about the product. But now you have new subscribers on your list – what to do? Send an email (or 2) just to them, telling them about the product. The point is to tell new subscribers about offers, products and opportunities they haven’t seen yet.
Segment product buyers who didn’t purchase the upsell.
Make them another offer to buy the upsell they missed – perhaps with an additional discount or an added bonus.
Segment affiliate product buyers based on product creator.
If you sold a hundred copies of Joe Smith’s course to your list, those buyers might want to know about everything else Joe Smith puts out. And right there in the email, you can remind them that they bought Joe Smith’s course back in June.
You can also segment based on interest – that is, people who clicked the link in the email to check out Joe Smith’s course, but didn’t necessarily buy. Remind them of their interest in Joe’s products.
Segment based on clicks.
Readers click a link to check out a product – send them a follow up email reminding them of their interest and that the sale is ending.
Last of all, get creative.
What can you offer certain segments of your list that will have them shouting ‘YES!’ The more segmented you make your lists, the more specific and creative you can get with your offers.
If you were a college student who never stopped attending school full time… how much would you earn. Likely nothing. You’re too busy learning to earn.
When does a college student start making money? When they leave school (graduating or not, doesn’t matter) and start working.
So why do we think our online marketing businesses are any different?
When you put education in front of ‘doing,’ you’re a perpetual wannabe marketer.
But when you put the doing first, you’re building a business.
It’s a simple mind-shift that can take you from broke to six figures.
I’m not saying you should stop learning – not at all…
What I am saying is you should devote your best hours to working on your business. And devote your ‘spare time’ to learning.
Of course, sometimes you’ll need a crash course in something. Like when you try to build your first squeeze page. This is when you go to Google or YouTube, find a video that walks you through what you need to know, and do it as you follow along with the video. Yes, you’re learning. But you’re doing it in context with working on your business.
Bottom Line: There is a point when you have to put all the courses and programs aside and get busy doing something. And while you’re actively engaged in that, don’t learn anything unless it directly relates to what you’re doing.
Think of doing as your full time activity, and learning as something you do during off hours. You’ll make a lot more money that way.
